SERVICES > Strategic Marketing Plan
STRATEGIC MARKETING PLAN - WHY
The benefits of developing a strategic marketing plan:
Tracks Costs / Measures Value: A marketing plan provides a step-by-step guide to what you are spending money on and when. It enables you to budget marketing expenses--helping you keep control of your expenditures, manage your cash flow, track sales to marketing expense ratio, and measure success of your marketing efforts. It also ensures that product development dollars are not wasted.
Helps with Focus: Your marketing plan gives the company something to rally behind. It helps staff understand goals and become customer-focused. It also empowers them to make decisions on their own that are consistent with the company's objectives.
Charts Success: A marketing plan helps you chart your destination point. It becomes a guide through unfamiliar territory.
Serves as a Business Handbook: Your marketing plan is a step-by-step guide for your company's success. To put together a genuine marketing plan, you have to assess your company from top to bottom and make sure all the pieces are working together in the best way. What do you want to do with this enterprise you call the company in the coming year? It assigns specific tasks for the year.
Captures Thinking on Paper: The finance department isn't allowed to run a company by keeping numbers in their heads. It should be no different with marketing. Your written document lays out your game plan. If people leave, if new people arrive, if memories falter, the information in the written marketing plan stays intact.
Reflects the Big Picture: In the daily routine of putting out fires, it's hard to turn your attention to the big picture, especially those parts that aren't directly related to the daily operations. Writing your marketing plan helps in determining your current business status and provides a roadmap for business goals.
Becomes a Document to Build On: Creating your very first marketing plan is a time and resource consuming endeavor, but well worth the effort. Once the plan is complete, you just need to make minor adjustments and tweaks to it; you won't have to re-create it from scratch. It will serve as a template and benchmark for you to work from as you define your objectives and strategies for next year. It becomes a living document for measuring sales success, customer retention, product development, and sales initiatives.
STRATEGIC MAREKTING PLAN - HOW
RESEARCH STAGE
1. A Situation analysis of the internal and external market environments including;.
- An Audit of your organisation's marketing capabilities
- List all your identifiable strengths weaknesses, threats and opportunities
- What they mean to your future in prioritised order and actions required.
- Customer and competitor analysis
THINKING STAGE
2. Develop SMART Marketing objectives (Specific, Measurable, Achievable, Realistic and Timely) derived directly from your SWOT analysis
.3. Proposed marketing strategies to achieve these objectives including acquisition, retention and referral A Unique Selling Proposition incorporating Quality engineering, Local owned and operated, Home made, Tailored Solutions, Skilled experts with years of experience, Accreditation and Guarantees, Ongoing quality customer support.
Presentation of the findings.
PLANNING STAGE
4. Designing an implementation plan including a creative brief and suggestions for integrated media channel selection including:
- Advertising (Niche specialist magazines/Radio)
- PR (Editorial and Advertorial)
- Direct Response (Direct Mail, Email and Telesales)
- Personal Selling (Sales Kit and referral tools)
- Online (Paid Search/SEO/Enews/Video/SocialMedia/Survey & Enquiries)
5. Charting a timeline and budget requirements with a break even analysis
6. Advising on an ongoing measurement and evaluation plan.
Presentation of the findings.
DELIVERY STAGE
Corrections and amendments.
7. Final Presentation to key stakeholders.
PROCESS
This kind of plan usually takes around 4 weeks to get to the delivery stage.
The rules of marketing apply across all industries and sectors, however it is as much an art as a science. By sharing your experience and insights at each stage we will develop a collaborative plan to ensure the greatest return on your investment.
We measure our success by your success and our aim is to overachieve.
To identify the solutions to your marketing problems, call Justin now on 0417 305 228 or email justin at jb dot net dot au for an obligation and cost free consultation.
Click here to download a comprehensive 2 page brief form for your next advertising campaign.
